The brand’s identity was designed to seamlessly blend three core pillars: taste appeal, familiarity, and eco-friendliness. The goal was to create a visual system that feels both fresh and innovative while also evoking a sense of nostalgia and comfort, aligning with the brand’s mission to offer a sustainable yet familiar alternative to traditional bacon.
Agency: Accenture Song
Creative Direction: Vero Romero
Brand Strategy: Erin Hampton
Art Direction: Bethany Shrock