The identity centers on the idea of “Stillness in Motion”—a balance of clarity and calm energy that reflects the brand’s core benefit: mental presence without the chaos.
Drawing from the brand’s symbol—an arching portal representing inner transformation—we built a visual system anchored by three evolving gradients.
Each hue shift speaks to a different stage of mental clarity throughout the day, reinforcing Rvival’s role in gently guiding users from one cognitive state to the next; from quiet intropective moments to more spirited states.
Dreamlike imagery and fluid forms express a sense of openness, receptivity, and the creative flow that comes from feeling aligned and fully “on.” The result is a brand that feels elevated yet grounded, capturing the emotional nuance of a daily ritual designed to unlock your best self.
Agency: Accenture Song
Creative Direction: Vero Romero
Brand Strategy: Erin Hampton
Art Direction: Bethany Shrock
Junior Designer: Annie France